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Death to Horrible Pitches
How to Pitch a Podcast is the show for PR pros and podcasters who are sick of bad pitches. Hear real examples, blunt feedback from hosts, and practical strategies to craft pitches that actually get read, get booked, and respect everyone’s time.
Recent Episodes
10
Oct. 7, 2026
Robb Conlon is Getting Fed with a Firehose
Robb Conlon of B2B Business Class and Westport Studios once got a guest pitch so long and so self-focused that he stopped after the first sentence. It was 500 to 600 words, and he kept it. It's since turned up in a Captivate slide deck on LinkedIn as an example of a terrible podcast pitch. Dave Jackson explains why you should find out if a host is interested before sending the "War and Peace" version of your media kit. Robb then describes the guest he actually wants: someone with small-business
9
Sept. 17, 2026
Spencer is Recovering from Bad Pitches
One might think with a show called, "The Recovery Show" that it's OBVIOUS what the show is about and people would be able to deliver amazing pitches that fit what Spencer is looking for, but this is not the rare occurrence of a good pitch. Once again, someone has taken zero time to figure out what they show they are pitching Connect with Spencer The Recovery Show - therecoveryshow.com Mentioned In This Episode School of Podcasting - Plan, Grow, Monetize Your Show Podpage - A Great Lo
8
Sept. 10, 2026
Mark Lawley Doesn't Talk the Apocalypse
Mark Lawley does the practical prepping show where he doesn't talk about aliens, zombies, or the apocalypse, and yet he got not one but two pitches, and neither one was good. In fact, one wanted to pitch their book about, you guessed it, the apocalypse. Mark's Information Practical Prepping Show P3 Media Group (Podcast Editing) If you have insights into what to do when bad things happened that you could've prepared for, then reach out to Mark to be on his show and explain how your conte
7
Aug. 27, 2026
Jason Cercone Called Out a Fake Cross Promotion
Today we're going to hear about a classic blind pitch that Jason Cercone received, and this is just a classic "how not to pitch a podcast." Jason is looking to have a conversation with someone who will bring value to his audience. Check Out Jason: Podcast Strategy Simplified Bombtrack Media (Jason's Services) Takeaways: Jason receives many cold, canned pitches that fail to reference my show or name, signaling mass outreach. When pitchers boast about their audience size without ex
6
Aug. 12, 2026
The Alignment Call With Kim Newlove
The Alignment Call That Was Never in Alignment Kim Newlove from The Pharmacist's Voice joins Dave to read a pitch so wildly off-target it almost has to be seen to be believed: a law firm consulting agency pitching two attorneys as guests... on a podcast about pharmacy. Before the bad pitch: Dave gives a shoutout to a good pitch — Dan Lefebvre of the Based on a True Story podcast sent one in. Not every pitch is a disaster. What Happens in This Episode Kim reads a real email pitch (in
5
July 30, 2026
All They Had to Do Was READ with Scott Johnson
Scott Johnson does an amazing show called "What Was That Like," where real people are in really insane situations and they live to tell about it. Like when you get mauled by a bear or your parachute doesn't open and you live to tell about it. It's an amazing show, and Scott's a great host, which is why today's story of a bad pitch really makes you scratch your head. All they Had to Do Was Read Scott has very obvious episode titles that REALLY make you want to click (check em out), and so if so
About the Host
Dave Jackson
Podcast Consultant
Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 3 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events. Dave has worked for podcast companies such as the New Media Expo, and Libsyn. He currently is the head of podcasting at Podpage.com In 2018 he was inducted into the Academy of Podcasters Hall of Fame.
Find all his shows at www.powerofpodcasting.com