The Alignment Call With Kim Newlove

Dave Jackson00:00:00

From the Pharmacist Voice, we have Kim Newlove how to Pitch a Podcast how to Pitch a podcast is where bad pitches get called out and better ones get made. Real examples, real feedback and smarter ways to get booked. Pitch a podcast.com how to pitch a Podcast.You know, we always talk about getting bad pitches. I should also mention we do accept good pitches. Dan Lefebvre from Based on a True Story Podcast sent one of those in.But we do get a lot of bad ones and today, well, let's just toss it over to Kim.

Kim Newlove00:00:37

Oh Dave, do I have a bad pitch for you. Hi, this is Kim Newlove.I host the Pharmacist's Voice podcast, which you can find@the pharmacistsvoice.com we talk about pharmacy topics and careers so my audience feels connected to the profession of pharmacy and inspired to contribute to it. Here's my pitch story. This pitch came to me via email and I'm going to read it to you.It's really, really long and it's a bad pitch because lawyers pitched me, supposedly thinking that I have an audience full of lawyers. What? What?

Dave Jackson00:01:14

What?

Kim Newlove00:01:16

So here we go.It says, hi Kim, I'm reaching out on behalf of Robert Armstrong and Sanford Sandy Fish, longtime law firm strategists, co founders of the American Academy of Estate Planning Attorneys, and co authors of the upcoming Forbes book the Enterprise Law Firm the Blueprint for Attorneys to Build Wealth, Freedom, and a Legacy, launching fall 2025.Robert and Sandy have spent over 30 years helping attorneys rethink how they run their firms, moving away from reactive time for money practices and toward intentional, well structured businesses that support both profitability and personal freedom.Their work centers on leadership, business design, and helping attorneys step into the role of law firm CEO rather than staying stuck as the primary operator.They would welcome the opportunity to join you for a conversation around what it truly takes to build a sustainable law firm, including mindset shifts, scalable systems, and long term business strategy.

Dave Jackson00:02:30

Just a quick refresher. Kim's show is called the Pharmacist Voice.

Kim Newlove00:02:34

These insights tend to resonate with attorneys who want growth without burnout and a practice that works beyond themselves. If you're open to having them as guests, we'd be happy to coordinate timing ahead of the recording.Jennifer Price, our chief operating officer, would also appreciate a brief alignment call with you, if that's okay. This is typically a short conversation to ensure everything is aligned in advance.

Dave Jackson00:03:03

Yes, you see, alignment is what you do before you send the email.

Kim Newlove00:03:08

I can also share a media Kit or suggested discussion points if helpful. Thank you for your time and I appreciate the work you do in creating conversations around professional growth and leadership. Warm regards, Claire.That concludes the pitch. There's also the full name of the person who sent this email, their title. So their.Their name is Claire lavares and they are a sales assistant from the American Academy of Estate Planning Attorneys, comma, Inc.

Dave Jackson00:03:40

Because, you know, when I think podcast.

Kim Newlove00:03:42

Booking, I think the American Academy of Estate Planning Attorneys, comma, Inc.

Dave Jackson00:03:47

So we're not here to just bash, we're also here to learn.

Kim Newlove00:03:51

This is a bad pitch for a number of reasons. Number one, it's not right for my audience. I have an audience of pharmacy people.Let's just say pharmacists, pharmacy students, pharmacy technicians, pharmacy owners, professors of pharmacy, pharmaceutical industry professionals, etc.

Dave Jackson00:04:10

So what you're saying is about the pharmacy industry.

Kim Newlove00:04:14

This pitch is obviously meant to reach attorneys. I don't have any. So they're wasting their time. They're wasting my time.There will be be no value in a conversation with this attorney for my audience.

Dave Jackson00:04:27

You suck.

Kim Newlove00:04:28

I think it's really ironic that they mention in their pitch that they'd appreciate a brief alignment call with me to set up this podcast interview. What?

Dave Jackson00:04:37

What? What?

Kim Newlove00:04:38

Come on, do your homework, people. Obviously, their content is not in alignment with my show.It is so ironic that that they mention an alignment call when they haven't even made sure that their pitch is. Is in alignment with my podcast. And I feel like I have this mounting sense of being irate as I talk about this. Wow.It's true what they say about the podcast industry. Such a dirty business. But you asked for it, Dave. This is honestly how podcasters feel when a bad pitch comes through. It wastes my time.And I'm wondering, what did I do to deserve this pitch? What the heck? It's so, so out of alignment with what my audience needs to hear.

Dave Jackson00:05:21

That's the part that I was like, wait, what? And in a minute we're gonna hear what a good pitch sounds like. How to pitch a podcast.

Kim Newlove00:06:04

What would a good pitch be? My perfect guest is someone who's in alignment with my 2026 production schedule and talks about pharmacy topics and careers.So my audience feels connected to the profession of pharmacy and inspired to contribute to it.

Dave Jackson00:06:23

And what's amazing about this is Kim has this on her website. She has this whole thing laid out. Here's just a quick sample of. You can hear how she plans out her whole year.

Kim Newlove00:06:35

The 2026 production schedule says that in January So it's a monthly show here. In January, I publish my six year podcast anniversary episode.In February, I publish an episode in the Pharmacist Podcasters series, which means the guest must be a pharmacist and a podcaster both at the same time.

Dave Jackson00:06:57

And so she's got most of the year laid out. Really. This is a person that plans ahead, but she is looking for some guests.

Kim Newlove00:07:05

The only guests that I need are pharmacist podcasters, a pharmacist authority, maybe a guest who can talk about naming drugs, and either a pharmacist who can talk about men's health or someone who's a veteran pharmacist. That's it. I think I need four guests for the year 2026.

Dave Jackson00:07:25

And on her application form so she doesn't just take anybody you apply to be on the show. But I thought this was a really interesting question.

Kim Newlove00:07:32

Tell me which microphone you plan to use for podcast interviews.And this helps me to understand if I have a choice between pharmacist A or pharmacist B. Pharmacist A has no microphone, but Pharmacist B does have one that might get them to be on my show rather than someone who does not have a microphone.

Dave Jackson00:07:51

Now, Kim provided a ton of information about her production schedule. She talked about her onboarding kind of application form, and that's information I typically don't cover here. But it was good information.So I'm going to put it in the show notes. If you want to hear her full answer, I will have it in the show notes. Just go out to pitchapodcast.com 6.

Kim Newlove00:08:17

Dave, I swear I'm going to wrap this up right now. I know. That was a ton. You've been my coach since 2019. Under your watch, I have started two podcasts and I have published more than 500 episodes.Dave, thank you so much for letting me share this bad pitch with your audience on your new podcast. Congratulations on your new podcast.Again, this has been Kim Newlove from the Pharmacist's Voice podcast, which you can find@the pharmacistsvoice.com Happy podcasting, everyone.

Dave Jackson00:08:50

Now behind the show. And I realize people are gonna be like, wait, how do you put audio on a website without it going into the feed?You can do this in Libsyn, it's called a file for download only. And in Captivate, you just check an option that says don't put this in the feed. And so that's what I'll do with Kim's clip.So again, just go out to pitchapodcast.com the number six. And in the next episode, we'll be hearing from. Hey, it's Jason Serkon from BombTrack Media. My podcast is Podcasting Strategy Simplified.Will it be a good pitch? Will it be a bad pitch? Well, go out to pitchapodcast.com follow and follow in your favorite app and get it the minute it's available. Thanks so much.I'm Dave Jackson. I have been helping podcasters for over 20 years, and boy, I would love to see what you and I can do together.Come Visit me at schoolofpodcasting.com. How to Pitch a Podcast this podcast is part of the Power of Podcasting Network.Find it at powerofpodcasting.com changing the world one download at a time.