All They Had to Do Was READ with Scott Johnson

Last week we talked about missing the dartboard being so far off, and about the time you think, oh, well, nobody's gonna ever top that. Well, hang on. Oh, we got Scott from. What was that like? How to Pitch a Podcast.How to pitch a podcast is where bad pitches get called out and better ones get made. Real examples, real feedback, and smarter ways to get booked. Pitchapodcast.com how to pitch a Podcast I have known Scott Johnson for years.Really good guy, really good podcast. And at the end of the show, I'll talk about a really good prank that he did on me.But wait till you hear, because Scott show is very unique, very distinct. You know exactly what he's looking for, and then he gets this pitch to him.

This is Scott Johnson, and my show is called what was that Like?Each episode is a conversation with someone who's been through something extremely unusual when, like, an alligator attack or they were crushed by a falling tree or they survived a mass shooting, things like that. The guest just comes on the show and tells all the details of what happened.And I create the show here in the Tampa Bay area of Florida, but it's got listeners in, like, 130 countries all around the world. And really, you don't even have to listen to the show to know what kinds of stories I'm looking for.All you have to do is scan the episode titles and you'd see episodes like, Sue's parachute didn't open. Chris survived a home invasion. Jeff's arm was torn off. But for some publicists, even that is too much work. So I recently got this pitch.The email was titled, Clearwater Welcomes U Haul Rentals to the Home Improvement Discount Center. And the email said, hi, Scott.U Haul Co. Of Florida is pleased to announce that Home Improvement Discount center signed on as a U Haul neighborhood dealer to serve the Clearwater community. They'll offer essential services like U Haul trucks, trailers, towing equipment, and moving supplies.Please consider sharing this news with your audience. If you wish to interview the local U Haul dealer or U Haul representative, I'm happy to assist. I read that, and I couldn't believe it.In between my conversations with the man who survived a plane crash and the woman whose Oklahoma office was blown up by a terrorist, I have the opportunity to talk about U Haul trailers with the local dealer. Honestly, if I actually put out an episode like that, my audience would think it's an April Fool's joke in July and they would be bored to tears.And I would be, too.

Yeah, me too. What kind of guest is Scott looking For. You'll hear about that right after this. How to pitch a podcast.

So what actually is a good guest pitch for me? Well, these are a few stories that I'm looking for. Someone who survived falling off a cruise ship while it was underway.Someone who's been rescued from the rubble after an earthquake. A non pilot who had to land a plane during a flight issue. Someone who inherited an island or a castle from an unknown relative.Someone who rescued a person from a burning building. Or someone who won a million dollars or more from a lottery more than a year ago.So if you or someone you know has one of those stories or something just as crazy, the best way to send it in is through the website. Just go to whatwosthatlike.com and click on your story. Thanks, Dave.

Thank you, Scott. One of the key ingredients of Scott's show, again, what was that? Like.com is Scott's a great listener.He's got people telling these amazing stories, and he's smart enough to go, you know, I just need to stay out of the way. He finds people with amazing stories, asks a couple good questions, and then just lets them tell it. It's an amazing show.And the other thing he's really good at is pranking people. And this one took some work, but he listens to a show that I do called Building a Better Dave.And I think I did a series about my top 10 favorite albums, and I played music which, you know, you're kind of not supposed to do. And what he did, and this is where he really went the extra mile, and it worked great. So he has this. I forget if he mailed it to me.I think he sent it to Libsyn. And at the time I worked at Libsyn, and so it looked all official. And it's basically a letter saying, you're going to be sued.You have to take down this music. You're in big, big trouble. And so my boss, who's also in on the joke, hands it to me.And I walk down the hallway as I'm reading this, thinking, will this really, Like, I'm being sued? Like, oh, man. And I'm like, but I thought they just asked me to. Hmm.And about the time I start to get really worried, I think I went back to my boss and I'm like. Like, is there anything I can. And I was really starting to get a little worried.And luckily, Scott did not leave me on the line too long before he kind of said April Fools or whatever it was. But, man, he had me going big time.And so, you know, if Scott's around, you might want to make sure that if all of a sudden, you know, something really wacky happens, you're like, okay, so check out his show. What was that like, dot com. And of course, we're always looking for stories, as you can see.You, you know, Scott might actually get his one of his target guests on his show because, well, you heard it and said, hey, I know somebody who's pulled somebody out of a fire. And that could be you getting your perfect guest. Just go over to pitchapodcast.com story. Thanks so much.I'm Dave Jackson from the schoolofpodcasting.com I help podcasters. It's what I do. And I'll see you in two weeks with another episode of how to pitch a podcast. Pitchapodcast.com how to pitch a Podcast.